The search box on the home page of iZsearch.

A San Diego-area startup is taking on Google and Bing with a new, privacy-enhanced search engine called iZSearch.

The Carlsbad-based company describes its product as “a general purpose search engine that finds and returns relevant web sites, images, videos and real time results” but “does not retain or share any of your personal information.”

The search page went public on Monday morning. The company’s servers began crawling the web just four months ago after closing a seed round of funding from the Tech Coast Angels and other investors.

Kenneth A. Abeloe, a senior vice president with the company, said the new search engine has so far indexed about five percent of the content on Google, but has focused on the most important content and ignored “lots of uninteresting content out there.” He added that the index is growing daily.

iZSearch said that in addition to enhancing privacy, its search algorithm protects intellectual property in the sciences and provides independent information “without the filter bubble or highly tailored results.”

In addition to the free search engine, the company also offers search products for corporate customers involved in content discovery, data analysis, data mining and archiving.

Chris Jennewein

Chris Jennewein is Editor & Publisher of Times of San Diego.