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A public awareness campaign for the In-Home Supportive Services program and efforts to help recruit additional caregivers for communities with the greatest need were unanimously approved Tuesday by the San Diego County Board of Supervisors.

The program places workers who provide personal care in the homes of people receiving supplemental security income, low-income seniors, and people with disabilities.

Board chairman Nathan Fletcher, who proposed the public awareness campaign and efforts to help recruit additional caregivers, said the program helps low-income seniors to remain in their homes, while also combating social isolation during the COVID-19 pandemic.

People in need of in-home services and their families who are seeking support should know the county government can help and how to access these services, Fletcher said.

It is also important for the county government to “do everything we can as a county to support these workers,” Fletcher said.

Supervisor Norah Vargas said the in-home support program was very personal to her because she is her father’s caretaker.

However, the in-home program, “is not the easiest system to navigate, so it’s important to increase public awareness,” Vargas said.

Fletcher’s proposal also received support from United Domestic Workers union, which represents many in-home supportive services workers, Service International Employees Union Local 221 and the San Diego/Imperial County Labor Council.

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