Millennial, African-American and Hispanic voters might have been hard to find in 2016, but they were reliably listening to Pandora on their mobile devices, in their cars, and on a wide range of consumer electronics.
In this edition of the Digital Politics podcast, Karen Jagoda interviews interviews Sean Duggan, vice president for advertising sales for the popular Internet radio service
Since 2014 there has been an explosion of interest by campaigns to place digital ads on sites with desirable audiences.
Pandora has seen campaign dollars move from traditional radio to online audio where targeting is possible by zip code and demographics as well as by listening habits on any chosen device.