The San Diego County Water Authority is encouraging college students to promote water conservation amid the drought by sending selfies with refrigerator magnets displaying the authority’s “When in Drought” message.

Students can win free food and other prizes donated by Rubio’s, Jack in the Box, Oggi’s Pizza & Brewing Co., SeaWorld, Slater’s 50/50 and Woodstock’s Pizza by participating in the promotion.

A student's selfie with the "When in Drought" magnet.
A student’s selfie with the “When in Drought” magnet.

The water authority delivered thousands of the refrigerator magnets with indoor water conservation tips to Alliant International University, California State University at San Marcos, Point Loma Nazarene University, San Diego State University, the University of California at San Diego and the University of San Diego.

College students at any campus in the county may request a magnet by sending a tweet to the water authority @sdcwa or emailing

“Everyone plays an important role in conserving our existing water supplies in case 2015 is a fourth consecutive dry year,” said Jason Foster, director of public outreach and conservation for the water authority. “Thanks to civic-minded business and campus leaders around the region, we can offer college students a fun way to get involved with this serious topic.”

During September and October, the water authority will send coupons for free tacos to 50 randomly selected people each week who follow the authority on Twitter @sdcwa and post a photo of themselves with the drought magnet to their Twitter, Facebook or Instagram accounts using #DroughtSelfie. Winners of larger prizes will be randomly selected from participants. To be eligible, participants must tag @sdcwa using Twitter and Instagram or the San Diego County Water Authority using Facebook. Students are also encouraged to post tips about what they are doing to conserve water.

Easy ways college students can save water include taking shorter showers, washing only full loads of clothes, turning off the faucet when brushing teeth or shaving, and alerting their landlords or apartment managers about leaks, runoff or other potential water waste on their properties.

Chris Jennewein is Editor & Publisher of Times of San Diego.