Age distribution of readership in October 2019
Chart shows readership by age group in October 2019. Readers aged 25-34 predominate. Source: Google Analytics

Times of San Diego was read by 384,115 people in October, up 53% from the same month a year ago in the website’s continuing trend of robust growth.

Statistics from Google Analytics show that the site’s audience is becoming younger, more mobile and more local each month.

In October, readers aged 25 to 34 represented the largest audience group, at 22%, and two-thirds of readers were under the age of 55. This is an audience that is considerably young than is the case for legacy media such as newspapers and broadcast television.

Smartphones were used for 70% of reading sessions during the month, followed by traditional desktops and laptops at 25% and tablets at 5%. The website is designed to automatically adapt to any device or screen size.

Readers in the City of San Diego accounted for 29% of sessions, followed by 15% elsewhere in San Diego County and 10% elsewhere in Southern California. The balance of readers were national and even international because of Times of San Diego’s coverage of California politics and the Navy.

The latest readership numbers capped a month in which Times of San Diego was named the best local news website for the fourth year in a row by the San Diego Press Club and staff members took home 23 other awards.

The independent news website publishes and average of 20 articles daily on all aspects of life in San Diego County and summarizes the top news every morning in an email newsletter delivered at 8 a.m.

The site is free to users — there’s no “paywall” — and supported by local and national advertising and reader contributions. If you like the work we do, consider making a small monthly contribution.

Chris Jennewein is Editor & Publisher of Times of San Diego.