Readership of Times of San Diego reached 420,900 in March, more than double the website’s audience of a year ago.
The independent local news website’s March readership compares with 319,667 in February and 200,146 in March 2018.
The website’s audience continued to be youthful, mobile and local, according to data from Google Analytics.
Readers aged 25 to 34 accounted fro a record high 33 percent of reading sessions, and over 60 percent of readers were under the age of 45. Those demographics indicate a much younger audience than for traditional newspapers and broadcast news.
Use of mobile devices by Times of San Diego readers also set a record in March. A total of 72 percent of reading sessions were on smartphones and tablets. The website uses responsive design technology to automatically resize for different devices.
Readers in the city of San Diego accounted for 24 percent of sessions, followed by 12 percent elsewhere in San Diego County and 17 percent elsewhere in Southern California. The balance of sessions were national and even international due to the site’s coverage of California politics and the military.
Times of San Diego’s staff of six contributing editors and photographers publish an average of 20 news articles daily covering all aspects of life in San Diego. A free email newsletter with the top stories is delivered at 8 a.m. daily.
The site is free to readers and supported by local and national advertising plus voluntary contributions.