Scooter Pioneer Razor Enters San Diego Shared Mobility Market

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Danny Simon holds a new Razor electric scooter on Broadway at 4th Avenue. Photo by Chris Jennewein

Los Angeles-based Razor, which originated the modern scooter almost two decades ago, has entered the San Diego market for shared urban transportation.

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Distinctive red and black Razor Share electric scooters began appearing downtown on Monday, and officials say there are now several hundred in the city. San Diego is the company’s second market after Long Beach.

“We really love San Diego as a market,” said Chief Operating Officer Danny Simon, who was in San Diego Thursday to officially introduce the scooters. “The city has really embraced shared mobility.”

Dockless electric scooters from Bird and Lime have been on the streets downtown for months, but Simon said Razor plans to compete by offering a better experience.

The new Razor scooters have wide tires and a wide steel frame so that you can stand with feet together. The scooters are made in China at plants Razor has used for years. The company has sold 34 million scooters since 2000.

“Our specially designed shared e-scooters create a better shared ride,” said Simon.

With shared scooters and bicycles drawing some local criticism, Simon also pledged to be sensitive to concerns, noting that Razor has a local team that will collect the scooters, inspect them and charge them every night.  “It’s very important to us that we’re being good community partners,” he said.

Using the scooters requires downloading an app from Apple AppStore or Google Play. The company is offering three free rides to encourage San Diegans to test the scooters.

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