MarketInk: DSC Morning Show Returns to Original Home on KGB

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The DSC morning show team on KGB. Courtesy of the station

By Rick Griffin

DSC, a morning radio show that has aired in San Diego since 1990, returns to iHeart Media’s KGB 101.5-FM station starting Monday after eight years on KFMB 100.7-FM.

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The show’s contract with KFMB-FM, owned by Tigna, reportedly ended July 31.

With a cast featuring Dave Rickards, Cookie “Chainsaw” Randolph, Nina “Ruth 66” Reeba, Chris Boyer, Emily Maguire and Sarah Beebe, the show will air weekdays on KGB-FM from 6 a.m. to 10 a.m. A statement from the station said the DSC “combines a healthy dose of humor to create San Diego’s most dependably hilarious morning show.”

In 1990, Rickards moved from Denver to San Diego and was paired with co-hosts Randolph, who was working at at KGB at the time, and Shelly Dunn, who had relocated from Phoenix, for a show called “The Dawn Patrol.” In 1994, the show moved to sister station KIOZ-FM and became the Dave, Shelly and Chainsaw Show. After three years at KIOZ-FM, the show moved back to KGB-FM where they hosted the morning drive slot for another 13 years. It was during this time when the show became known as “DSC,” the initials for Dave, Shelly and Chainsaw. Since 2010, the show has aired on KFMB-FM. In July, Dunn retired from the show.

“After 28 years as the top-rated morning show in San Diego, DSC has come full circle with its return to the legendary 101.5 KGB-FM,” said Rickards.

“It feels amazing to bring DSC back to where it all began,” said Randolph. “We are thrilled to continue making you smile and laugh coffee out of your nose every morning.”

With the return of DSC, iHeart announced a new weekday programming lineup for KGB-FM. The Bob and Coe Show, hosted by Bob Buchmann and Coe Lewis, will move from mornings to afternoon drive (3 p.m. to 7 p.m.), Clint August will move from afternoon drive to the midday slot (10 a.m. to 3 p.m.), and Marc Coppola will host nights (7 p.m. to midnight).

“Bringing DSC home to KGB and reinforcing the station with heritage talent like Clint, Bob and Coe is a reflection of the power behind KGB’s legendary call letters,” said Melissa Forrest, president, iHeartMedia San Diego. “I am incredibly happy to have them come home. We are immensely proud to bring this lineup to San Diego’s loyal rock listeners.”

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Until a new morning show is announced, KFMB 100.7-FM, which uses KFM-BFM as call letters, is featuring guest DJs. On Friday, Aug. 10, sportscaster Kyle Kraska will be the designated guest DJ from 6 to 10 a.m.

Southwest Strategies Adds Four New Employees

Public affairs firm Southwest Strategies has added four new employees to its San Diego office. They include: Patrick Batten, manager of public affairs; Natalia Mendez and Timothy Howland, both senior account executives; and Ashley Brill, account executive.

Patrick Batten

Batten will help guide land-use clients throughout Southern California to entitlement approvals, the company said. Prior to joining Southwest Strategies, Batten worked with energy companies, environmental coalitions and public agencies to develop strategic partnerships, including recent development projects in the Inland Empire.

“Patrick brings many years of experience and leadership to our already accomplished team,” said Chris Wahl, company president. “His leadership in the Marine Corps, understanding of legislative processes and strong political insight will help support our clients on many complex issues. Our clients will benefit from his strategic analysis and problem solving skills.”

Mendez was previously community relations manager for the Rock ‘n’ Roll Marathon series. She worked as a liaison with local government agencies, local elected officials and community and business organizations nationwide.

Howland is an experienced digital media strategist and government advocacy specialist who worked the past eight years in Washington, D.C. He previously led his own digital consulting firm and served as the lead product developer for the National Taxpayers Union and Foundation.

Brill comes to Southwest Strategies with a background in commercial real estate and new business development. She previously worked at a commercial development firm, where she supported the land acquisition and development team on multifamily and mixed-use projects.

Southwest Strategies was founded by Wahl and Alan Ziegaus in 2000. The company has nearly 50 employees who work at offices located in San Diego, Fresno and Sacramento.

San Diego Family Magazine Promoting ‘Day of Play’ for Special Needs Families

San Diego Family, a monthly magazine now in its 36th year of publication, is sponsoring the inaugural All-Inclusive Day of Play and Resource Fair on Tuesday, Aug. 7, for special needs families served by the Special Needs Resource Foundation of San Diego. About 300 parents and children are expected to attend the free event from 10 a.m. to 1 p.m. at the North Clairemont Recreation Center, 4421 Bannock Avenue.

The event will include activity play stations in the park and about 40 information and exhibit tables inside the rec center’s gymnasium. Also available will be free vision screenings and entertainment featuring a wheelchair dancers group. Wonder Woman and Batman also are scheduled to appear.

San Diego Family is a long-time supporter of the foundation. The magazine publishes an annual resource guide listing resources and services for families with special needs children called Flourishing Families. Its monthly magazine, with a circulation of 85,000 copies, is distributed at more than 1,700 locations, including supermarkets, restaurants and retail establishments. The magazine features a calendar of events, parenting tips, ideas for parties and after-school activities and directories covering camps, private schools and creative arts and sports programs.

San Diego PRSA to Discuss Social Media

The Public Relations Society of America’s San Diego-Imperial Counties chapter will host a workshop titled “Social Media for Communicators” from 8 a.m. to noon on Friday, Aug. 17, at the Liberty Station Conference Center, 2600 Laning Road.

The half-day summer workshop is designed to equip communications professionals with the tools needed to excel at social media. Attendees will learn the latest in social media trends, gain knowledge on building a robust social media strategy, and get platform-specific tips and tricks to make social media content stand out. Topics will include creating breakthrough content, mastering Instagram stories and Twitter engagement.

Speakers will include Brent Bernasconi, social media manager for the San Diego Tourism Authority; Luis Gomez, engagement editor for the San Diego Union-Tribune’s Ideas and Opinion section and co-host of the podcast “Conversations with Abby and Luis;” and Stephanie Lui, a digital marketing strategist who operates her own consultancy called Lights, Camera, Live.

Cost to attend is $140 for members, $175 for nonmembers and $90 for students. Breakfast is included. For more information, visit www.prsasdic.org.


Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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