MarketInk: Telemundo 20 Launches ‘Responde’ Consumer Investigative Unit

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Sergio Flores of Telemundo 20

By Rick Griffin

Telemundo 20, a San Diego-based Spanish-language station owned by NBC Universal, has launched a consumer investigative unit called Telemundo 20 Responde that will answer inquiries from local consumers who believe they have been wronged.

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Sergio Flores, with more than 17 years of experience in enterprise reporting, will lead the Telemundo 20 Responde unit, the station said. Flores’ reports will air during the 11 p.m. Noticiero Telemundo 20 weekday newscasts.

“Our Telemundo Responde teams have provided a voice to thousands of consumers who felt have voiceless,” said Richard Kelley, president and general manager. “We are pleased to launch our very own consumer investigative unit to help our local viewers get the answers and resolutions they need once and for all.”

“I’m honored to have the opportunity to lead Telemundo 20 Responde and look forward to working with my colleagues to help our viewers get answers to consumer issues that have gone unanswered for far too long,” said Flores. “No consumer question or email will go unanswered. Our Telemundo 20 Responde team will respond to our viewers and work tirelessly to try and get them the information they need.”

The station said Telemundo Responde units, launched in 2014, have recovered more than $6 million for consumers in 14 markets, including Los Angeles (KVEA), New York (WNJU), Miami-Fort Lauderdale (WSCV), Houston (KTMD), Dallas-Fort Worth (KXTX), Chicago (WSNS), Harlingen (KTLM), San Antonio (KVDA), the San Francisco Bay Area (KSTS), Phoenix (KTAZ), Tucson (KHRR), Las Vegas (KBLR), Denver (KDEN) and Puerto Rico (WKAQ).

SPJ San Diego Presents Writing Awards

San Diego’s chapter of the Society of Professional Journalists chapter presented 306 reporting and writing awards in 103 categories at its recent awards dinner held July 17 at the Kona Kai Resort & Spa on Shelter Island.

Paul Kruze and Miriam Raftery receive the Gloria Penner Award

Andrew Keatts, assistant editor and senior investigative reporter, Voice of San Diego, was named 2018 Journalist of the Year. Keatts broke the story about a 2016 tax measure sponsored by the San Diego Association of Governments, the regional planning agency. Keatts identified SANDAG’s overestimation of revenue for the ballot measure by billions of dollars, as well as the fact that some SANDAG officials knew about the revenue overestimates during the campaign.

Other special awards included: Inewsource and KPBS staff, Distinguished Coverage Award for border stories; Lisa Halverstadt, VOSD, Neil Morgan Community Impact Award for hepatitis coverage; Denis Grasska, The Southern Cross, James Julian Community Service Award, for Syrian refugee family; Paul Kruze and Miriam Raftery, East County Magazine, Gloria Penner Award for political affairs reporting, for stories about threats by El Cajon City Councilman Ben Kalasho; Ashly McGlone, VOSD, Sol Price Award for Responsible Journalism, for stories about sexual misconduct cases involving educators; Brad Racino, inewsource, First Amendment award for a series on opening up city contracts; Claire Trageser, KPBS, Diversity Award for “A Younger Generation’s Urgent Quest for Change in Southwest San Diego.” For a complete list of winners, visit www.spjsandiego.org.

San Diego Press Club to Discuss PR and Journalism

Eileen Gaffen

The San Diego Press Club will present a program on how public relations professionals are interacting with today’s journalists from 6 p.m. to 8 p.m. on Wednesday, July 25, at its downtown San Diego offices at the Spreckels Building, 121 Broadway, Suite 640. Cost to attend is free for members and $10 per person for non members.

Speakers will include: Julie Wright, president and founder, (W)right On Communications; Ana Gomez, freelance journalist with La Prensa San Diego and Frontera newspaper; Rick Griffin, president and founder, Rick Griffin Marketing Communications. Moderator will be Eileen Gaffen, president, Steres Gaffen Media. Topics will include storytelling tactics, social media influencers, the PESO (paid, earned, shared, owned) media model and the trust factor for PR professionals and the news media.

The event is open to the public. For information, visit www.sdpressclub.org. The program is part of the Press Club’s “Nuts & Bolts” series.

SDX Hosts Summer Mixer

SDX will host its annual summer mixer from 5:30 p.m. to 8:30 p.m. on Tuesday, July 31, at Deck655, an outdoor patio meeting venue at 655 West Broadway in Downtown San Diego. The venue offers a game room, arcade games, lawn games, fire pit and bar.

The event will feature raffle prizes, including restaurant gift cards and tickets to Hornblower cruises and Padres games. It also will feature a meet-and-greet with recently elected SDX board members for the 2018-2019 term, including chair Jeannie Fratoni and co-presidents Greg Carson and Cary Johnson. Additional guests will include newly elected officers with Ad 2 San Diego, a networking group for marketing professionals age 32 and under; and the San Diego Advertising Fund for Emergencies, a non-profit organization that provides financial assistance for local advertising professionals during times of life crisis.

Cost to attend is $25 for members, $45 for non-members and $20 for Ad 2 members and students. Each ticket includes one drink and appetizers To RSVP, visit www.sandiegox.org or call (619) 255-2281.


Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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