By Rick Griffin
The Pacific Southwest chapter of the National Academy of Television Arts & Sciences recently presented 340 regional Emmy Award statuettes in more than 50 categories, culled from more than 1,000 entries.
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According to the academy, the number of awards per station were: Fox Sports San Diego, seven; San Diego Union-Tribune, five; KNSD/NBC 7 San Diego, six; KPBS, four; Telemundo 20, four; KGTV/10News, three; KFMB-TV/CBS 8, three. Also, 10News received an Emmy for Overall Excellence, a new category this year.
The academy said awards for KNSD/NBC 7 included: Team coverage category, “Las Vegas Mass Shooting;” Breaking-spot news category, Liberty Zabala, “Lilac Flames;” Breaking-spot news category, Dave Summers, “When a Tree Falls;” Conor Lawrence Volk, APC Composite category. Also, Greg Bledsoe, NBC 7, received four Emmys in the news photographer, video journalist, news writer and video essay (single camera only) categories.
The awards for KFMB/CBS 8 included: breaking/spot news category, “Lilac Fire;” Mario Escovedo, Kenny McGregor, Kelly Hessedal, “Border Tunnel;” Nichelle Medina, Kenny McGregor, Health news-science category, “Stevie, The Hospice Dog.”
Noticiero Telemundo 20 celebrated its first year on the air in San Diego with several awards, including: Evening newscast large market category, “Cuenta Con Nosotros;” Team coverage category, “Entre las Llamas;” Promotional campaign, “Cuenta Con Nosotros Promo;” Promotional spot, “Estas Listo/Are You Ready.” Bertha Lissette Martinez, Telemundo 20, was recognized in the breaking-spot news coverage category for “Deadly Mexico Earthquake.” Telemundo 20’s Rigoberto Villalobos and Francisco Fajardo also received Emmys for on-camera talent.
“The Emmy Award is considered the most prestigious award a television professional can receive,” said Donn Johnson, president of the academy chapter. “We’re honored to recognize the achievements of journalists throughout the Pacific Southwest.”
For a complete list of 2018 recipients, visit www.nataspsw.org. The Emmy Awards gala was held June 16 at the Westin Mission Hills in Rancho Mirage. The Pacific Southwest chapter includes television professionals who work in San Diego, Bakersfield, Las Vegas, Palm Springs, San Luis Obispo, Santa Barbara and Santa Maria.
San Diego County Fair Advertising Tops $1 million
The approximately $1 million advertising campaign to promote this year’s San Diego County Fair includes both paid and trade ads along with added-value promotions, giveaways and partnerships, fair officials reported.
Approximately $140,000 of the campaign is budgeted for Hispanic media. Publicity value is expected to exceed $2 million during the fair’s 26-day run, according to spokesperson Annie Pierce.
Radio and TV spots highlight this year’s theme, “How Sweet It Is,” with visuals of bubble gum colors and cheery tunes. Pierce said TV spots, radio spots and outdoor advertising each represent approximately 20 percent of the marketing campaign pie, followed by digital and print advertising to round out the mix. Outdoor advertising efforts include billboards, bus shelters and fun candy-colored wraps on transit buses, trains and trolleys. This year’s campaign includes a strong digital advertising increase, which includes social media and eblast targeting with Smartreach Digital, she said.
Fair officials said a variety of demographic groups are targeted with special events, including beer, wine and spirits festivals and the annual Farm-to-Table Dinner in the garden area, as well as a Gospel Festival and Asian Festival.
The San Diego County Fair, which ends July 4 at the Del Mar Fairgrounds, is the largest annual event in San Diego County, and one of the top five fairs in the United States and Canada, drawing approximately 1.6 million visitors annually. The fairgrounds are managed and operated by the 22nd District Agricultural Association. Its budget is supported through admission, parking and facility rental fees.
Radio Anchor Advocating for Suicide Prevention
Soon after the high-profile celebrity suicides of fashion designer Kate Spade and celebrity chef Anthony Bourdain, LaDona Harvey of iHeart Media’s KOGO News Radio 600-AM took a few days off from her weekday morning news anchor duties to travel to Washington, D.C. to lobby lawmakers for more federal dollars to fund suicide research on behalf of the American Foundation for Suicide Prevention.
“AFSP is the nation’s largest nonprofit dedicated to saving lives and bringing hope to those affected by suicide. We came from every state and met with our members of Congress,” Harvey said. “We need more money for research. And, it would help if the National Suicide Prevention Lifeline number of 800-273-8255 could be simplified using a three-digit number instead.”
Harvey and her family members have struggled with suicide. “The root of suicide is complicated. You can’t X-ray the brain to find the boo-boo. Instead, it’s an educated guess as to which neurotransmitters are malfunctioning,” Harvey said.
“I’m not a scientist, but I suspect that the root cause of suicide is loneliness and emptiness. There is emptiness at the core of our culture. We are lonely and getting lonelier. We live more online than we do outside, among one another. We have become meaner and smaller as a result. People are still ashamed of being diagnosed as mentally ill. Getting mental health help is difficult and expensive. People can’t afford proper care.”
Harvey said some drugs she has tried have various side effects, including weight gain, increased anxiety, suicidal thoughts and hair loss. She said many people give up after one try. “We may be more aware of mental health, but suicide rates only continue to rise, while funding stagnates, or dies altogether,” Harvey said.
San Diego PRSA Plans Summer Social at San Diego Zoo
The Public Relations Society of America’s San Diego-Imperial Counties chapter will host a summer networking social from 5:30 p.m. to 7:30 p.m. on Wednesday, June 27, at the San Diego Zoo. At the event, the San Diego Zoo’s marketing team will share their marketing strategy and timeline for Africa Rocks, a new exhibit. Following the presentation, behind-the-scenes tours will be available. Cost to attend is $15 for members, $20 for non-members. Meet at the Zoo’s main entrance. For more information, visit www.prsasdic.org.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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