The Local: Bird’s Surf Shed Relaunches San Diego Surf Culture

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The interior of Bird’s Surf Shed. Photo by Blair Giesen

By Blair Giesen

If you’re looking for a truly unique San Diego experience then read on to find out how Bird’s Surf Shed has become a place that both locals and global travelers call a destination for surfing history, culture and authenticity.

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Before social media, before Facebook and Instagram, there was Bird’s Surf Report. I’ve heard Eric “Bird” Huffman on many of San Diego’s local radio stations over the years. But I had to get a closer look at what he was up to, so I drove over to Bird’s on Morena Boulevard to talk to the man himself.

When I arrived, I found Bird in the back of his shop and I could hear him “schooling” someone about the ways of surfing. He was telling the German tourist how to have the best surfing experience. “Don’t waste your money on surf lessons for $80; all they will do is push you into a couple of waves. I can tell you everything you need to know to get started. Just get out there and have fun!”

Bird saw me patiently waiting and we got started chatting. As we got into the interview Bird told me that he’d been doing the surf reports on radio stations as far back as the 1970s on KCBQ, KGB, KPRI and eventually 91X. Bird explained that before Surfline, surfers would call surf shops for the surf report. None of the older guys wanted to do it, but Bird was young back then and didn’t mind. Eventually radio stations found him and caught onto his smooth delivery and accurate reporting that led to a more consistent presence on air.

With the ups and downs of surf culture it’s been confusing for surfers and surf-culture enthusiasts to know where to go to be authentic. Bird told me that he respects and knows most people in the surf industry, but that it has become too money-driven, so as he put it, “ I disconnected from the surf industry. I created my own arena and went back to my 70s roots where all you really had were surfboards, wetsuits and the basic fundamentals for surfing.”

Well, looking around I could see how true that was. “Surfboards are my passion,” Bird told me. There are over 1,000 surfboards at his store. You can borrow them, buy them or just admire them.

Bird went on to tell me that “surf shops today are much like 7-Eleven’s where they have everything, but they have nothing in terms of the soul.”

If you live in San Diego and appreciate the San Diego lifestyle, Bird’s Surf Shed is a must visit for one of the most unique San Diego experiences.

Widgets Magazine

Blair Giesen is a San Diego-based media and marketing consultant and startup business enthusiast. His column, The Local – Businesses & Strategies That Count, appears bi-weekly in Times of San Diego and explores the stories of local San Diego companies that are doing amazing things. If you have a company you think is doing something amazing, send him a message or connect on LinkedIn or Twitter.

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