MarketInk: Saramaya Penacho Leads BAM’s Health Tech Practice

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Saramaya Penacho

By Rick Griffin

San Diego-based BAM Communications, with offices in San Diego and New York, has appointed Saramaya Penacho as director of the firm’s growing health tech practice.

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Penacho, with eight years of experience in marketing and communications, will lead BAM’s team for clients in enterprise and consumer healthcare technology, as well as wellness and science industries. Penacho also will be responsible for attracting and developing top talent to support a roster of existing leading health-tech brands in medical device security, genomic databases, biosensors and artificial intelligence industries. She will report to senior vice president Katie Pierini.

“Saramaya’s experience at the intersection of healthcare and technology, for global companies and startups alike, makes her a great fit to develop this key area of growth for BAM,” said Beck Bamberger, BAM founder and CEO.

Penacho joined BAM in January 2016. Previously, she worked for six years for Edelman, a global communications marketing firm, where she led social communications campaigns for B2B and B2C Fortune 100 brands in healthcare insurance, cybersecurity, telecommunications and energy. She worked with Edelman in Chicago and San Diego.

“We’re seeing companies in cybersecurity, transportation and cryptocurrency, among other sectors, intersect with healthcare and the care continuum,” said Penacho. “I’m thrilled to drive this practice as one who uniquely understands the health tech convergence in storytelling.” Founded in 2008, BAM serves clients with public relations strategy and planning, media relations and expert positioning services.

J. Walcher Communications Promotes Ashley Weaver

Ashley Weaver

J. Walcher Communications, a San Diego public relations agency, has promoted Ashley Weaver from assistant account executive to account executive. Weaver first joined the agency in 2013 as an intern and was rehired as an account coordinator in 2015. She was then promoted to assistant account executive in 2016. She manages retail, hospitality, nonprofit and professional service client accounts with campaign management, media relations, content creation and social media management services.

“Ashley has proven herself a good manager of PR and social media campaigns and adds to all client work with her creative copywriting skills,” said Jean Walcher, agency president.

Weaver graduated from San Diego State University with a journalism degree. Founded in 2001, J. Walcher Communications represents a range of local, regional and national clients in industries including hospitality, real estate development, sports-entertainment, associations, professional services and nonprofits.

San Diego Press Club to Discuss Fake News and Snopes.com

The San Diego Press Club will present a program on Snopes.com, a fact-checking and reference website, from 6 p.m. to 8 p.m. on Tuesday, Feb. 27, at its downtown offices in the Spreckels Building, 121 Broadway, Suite 640. Cost to attend is free for members and $10 per person for non-members. The event is open to the public.

The speaker will be Brooke Binkowski, managing editor with Snopes.com. Since 1994, Snopes.com has been researching the veracity of urban legends, myths, rumors and misinformation on such topics as politics, pop culture, technology and health. Binkowski will discuss the difficulty of knowing what to believe, how social media has been weaponized and how she combats fake news in her job of separating facts from fiction. For more event information, visit sdpressclub.org. The program is part of the club’s “Nuts & Bolts” series.

SDX’s Ad2 Group to Hear Stories of Courage

Ad2, a networking group of young professionals affiliated with SDX, will present a panel of five speakers in its ongoing “Lessons in Courage” series. The program will be held from 5:30 p.m. to 7:30 p.m. on Wednesday, Feb. 26, at the Tin Roof, 401 G Street downtown.

Panel members speaking on how exhibiting courage has helped them in their careers will include: Reid Carr, founder and CEO of Red Door Interactive; Jim Floros, president and CEO of the Jacobs & Cushman San Diego Food Bank; Elizabeth Fitzsimons, VP of marketing and events for the San Diego Regional Chamber of Commerce; Regina Bernal, entrepreneurship manager at the University of San Diego; and Billiekai Boughton, chair of the San Diego Women Veterans Network.

Cost to attend is $25 for members and $35 for non-members. Proceeds will benefit Operation Courage is Beautiful, a nonprofit that ships high-quality care packages made of female-oriented personal care products and reading materials for military servicewomen deployed overseas. For more event information, call (619) 255-2281, or visit sandiegox.org.


Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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