MarketInk: 91X Names Garett Michaels as Program Director

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Garett Michaels

By Rick Griffin

XETRA 91.1-FM, better known as 91X, has named Garett Michaels as its program director. He previously spent the past year consulting with the station owned by Local Media San Diego.

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“After spending the last year consulting and working with the team, I couldn’t be more excited to officially join Local Media San Diego,” said Michaels. “It’s an honor to be a part of 91X, a station that represents the San Diego lifestyle, has deep roots serving our local community and is truly one of the icons of the Alternative format.”

Michaels has worked in the San Diego market since 2002, when he was named the founding program director of KBZT-FM, a position he held for nearly a decade. He then spent two years in Seattle at KNDD-FM, a station that calls itself “The End.”

Returning  to San Diego in December 2015, he supervised re-branding of KFMB-FM 100.7, previously known as Jack FM, to its current name of 100.7 KFM-BFM. He also was responsible for the station’s format change from adult-contemporary pop to rock ‘n’ roll.

He left KFMB-FM in January 2017, following the end of a joint operating agreement between Local Media San Diego and Midwest Television, licensee of KFMB-FM.

“Garett is the best man for the job,” said Gregg Wolfson, vice president and general manager of Local Media San Diego. “His knowledge of San Diego, expertise in alternative radio, and leadership skills provide us much confidence as we celebrate 91X’s 35th birthday.”

Local Media San Diego, which is backed by private equity firm Thoma Bravo, also owns XHTZ 90.3-FM (Z-90) and XHRM 92.5-FM (Magic 92.5).

Oster Adds TSAC Engineering to Client Roster

Branding agency Oster and Associates has been named the agency of record for TSAC Engineering, a San Diego civil engineering, construction management and land surveying firm. Oster said it will provide marketing services, including public relations, social media and creative. Founded in 2010 by Karen and Steve McPartland, TSAC currently has 27 employees and was named last year as one of the nation’s 50 fastest-growing, women-owned companies by the Women President’s Organization.

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“We take pride in helping small businesses that work towards reshaping the environment and impact the quality of life for our community in positive ways,” said Bev Oster, agency founder and president. “TSAC values the same forward-thinking ideologies that we have in leadership and conservation, so we excitedly look forward to this opportunity to collaborate on these ideas and so much more.”

Founded in 1986, Oster and Associates has clients in agriculture, hospitality, landscaping, nonprofit, produce, retail, sports and travel industries.

Edgar Hopida Hired as Information Officer at San Diego City College

Edgar Hopida

Edgar Hopida has been hired as the new information officer at San Diego City College. He will serve as chief community and news media liaison, according to City College President Ricky Shabazz.

Hopida previously worked in communications positions at Thomas Jefferson School of Law, the Islamic Society of North America and the San Diego Council on American-Islamic Relations. The college said he has experience forming partnership with a number of organizations, including the ACLU, NAACP, Immigrant Rights Consortium and Hate Free San Diego. Hopida has a bachelor’s degree in sociology.

“Edgar’s work with community-based organizations in our feeder areas matches perfectly with City College’s commitment to educational equity and social justice,” said Shabazz.

Crowe PR Retained by InstaHealthy Vending Machines

Crowe PR, a San Diego-based public relations firm, has been retained by InstaHealthy, a San Diego vending business. Anna Crowe, Crowe PR founder and CEO, said her company will help communicate InstaHealthy’s mission to create healthier eating habits while offering entrepreneurs new ways to generate income.

Founded in 2015, InstaHealthy offers healthy and organic snacks and drinks inside vending machines placed at schools, hospitals, shopping centers, YMCAs, sports complexes and other high-traffic locations. The company also prides itself on offering a turnkey business model that equips investors, known as InstaPartners, with machines, location procurement, product support and customer care managers.

“We love working with brands that are passionate about creating real change, especially when it comes to health and wellness,” said Crowe, who founded her firm in 2015. Crowe PR has offices in San Diego and New York City.


Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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