MarketInk: KGTV-TV/Channel 10 Announces New News Director

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Ed Chapuis

By Rick Griffin

Ed Chapuis, with 15 years of experience in TV newsrooms, will join KGTV/Channel 10 on Monday, Sept. 25, as 10News news director.

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Since 2013, Chapuis was at KTXL-TV, a Fox affiliate in Sacramento as VP and news director. Previously, he spent a decade at KTVU-TV, a Fox affiliate in the San Francisco-Oakland market as digital manager and news director. He also has worked in Las Vegas and Chicago.

Chapuis succeeds Tiffani Lupenski who was named 10News news director in March 2015. Lupenski succeeded Joel Davis, the station’s news director since 2009, who was promoted to station manager in October 2014. Prior to Lupenski’s arrival, Davis had been serving as both acting news director and station manager. In April 2016, Davis was promoted to VP and GM at KGTV, one of 33 TV stations in 24 U.S. markets owned by The E.W. Scripps Co.

“Ed has a proven track record in building strong broadcast and digital newsrooms, based on a foundation of solid journalism and storytelling,” said Davis. “He is the perfect match for KGTV and our award-winning team of journalists.”

“I’m honored to join KGTV to work alongside such a strong group of journalists,” said Chapuis. “The station has a terrific reputation for creative storytelling, investigative journalism and cover stories that matter to San Diegans. I look forward to becoming part of the team.”

Chapuis is a winner of three national Edward R. Murrow Awards, a national George Foster Peabody Award and two regional Emmy Awards. He holds a bachelor’s degree in English and communications from the University of Illinois at Chicago.

KSWB-TV Names Alejandro Guajardo as Creative Services Director

Alejandro Guajardo

KSWB-TV/Fox 5 San Diego has named Alejandro Guajardo as creative services director. He will be responsible for strategic planning, brand development and management and execution of on-air and off-air marketing efforts for the station. Guajardo also will be responsible for sales, news, programming and production creative support.

Previously, Guajardo had served as interim creative services director at the station since February, succeeding Kelly Donnell, who is now in Denver working at KDVR-TV Fox 31 and KWGN-TV Channel 2. Guajardo joined the station in May 2016 as commercial production manager, after working at Mission Federal Credit Union as a community relations officer and at KGTV-TV in commercial production. He earned a bachelor’s degree in film production from San Francisco State University.

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“Alejandro brings over 10 years of experience as a creative innovator in the San Diego market,” said Scott Heath, Fox 5 president and GM. “His vision and leadership, combined with his extensive skills in writing and production, will be an asset to Fox 5 as we continue to expand our broadcast and digital footprint.”

Olive PR Solutions Renamed Olive Creative Strategies

Olive PR Solutions, a San Diego boutique PR and marketing agency founded in 2009, has changed its name to Olive Creative Strategies and will offer expanded services. The company said the new services will reflect the evolving marketing landscape and the need to utilize different tools for creatively amplifying client stories.

Ann Berchtold

“As the marketing landscape continues to evolve, we realized we were beginning to recommend new solutions to our clients,” said Jennifer Borba von Stauffenberg, founder and president of Olive. “It became clear to us that clients need a combined approach to achieve maximum results.”

In addition the name change, the company said it has added to its staff of 12 employees with the hiring of Ann Berchtold as director of marketing and development. Berchtold was one of Olive’s first clients as the founder and executive director of Art San Diego, an art show organizer. Prior to joining Olive, she was a senior account executive at SixteenFifty Creative Intelligence.

Olive’s clients include community improvement associations and national consumer lifestyle brands, including VIM & VIGR, Designer Protein and Everystore. Other clients include The Chopra Center, Carlsbad Gateway Center, Bosa Development, Aventine La Jolla, Art Brand Studios and ArtWalk, along with national organizations with regional events such as Bigsley Event House and Free To Breathe.

Times of San Diego Columnist Honored by San Diego Press Club

Times of San Diego columnist Rick Griffin has been selected for a lifetime achievement award in the fields of public relations and journalism from the San Diego Press Club. Griffin, a former newspaper reporter who has worked in PR since 1981, is the recipient of the 2017 Andy Mace Award for Outstanding Contributions in Public Relations. He writes the Times of San Diego’s weekly “MarketInk” media news column.

Andy Mace, a PR manager for Pacific Telephone before it became known as Pacific Bell, was one of the San Diego Press Club founders. He later founded his own company, Andy Mace & Associates, with an office at the Mission Valley’s Stardust Hotel & Country Club, now the Handlery Hotel. Mace passed away in September 2009 at age 88.

Griffin, a San Diego native who operates his own company, Rick Griffin Marketing Communications, is among 33 people in the PR profession in San Diego County who have received the career achievement award since the Press Club’s founding in 1973. The award is presented annually to a PR practitioner who, according to the Press Club, has exemplified fairness and integrity, as well as effectiveness in disseminating the truth to concerned public constituencies over the course of their career.

Griffin’s award is one of three special awards the Press Club will present at its 44th annual Excellence in Journalism writing awards program Oct. 24 at the Jacobs Center for Neighborhood Innovation.

Andrew Kleske, reader outreach editor and an editorial board member at the San Diego Union-Tribune, will receive the Harold Keen Award for outstanding contributions in journalism. Now in his 20th year of teaching journalism at the University of California San Diego, Kleske has been a pioneer in digital journalism. He helped launch online operations for two local newspapers, including the San Diego Daily Transcript and North County Times, prior to joining the UT.

Also, Tommy Gomes, marketing director, Catalina Offshore Products, a local seafood wholesale company, will receive the Directors Award for his contributions to San Diego’s food community, including leading a nonprofit that hosts seafood cooking demonstrations for at-risk youth.

Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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