MarketInk: USD Athletics and BCA Announce Radio Partnership

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Toreros football and basketball players. Courtesy University of San Diego

By Rick Griffin

The University of San Diego and Broadcast Company of the Americas have announced agreement to broadcast Toreros football and men’s basketball games during the 2017-2018 school year.

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The agreement calls for USD’s five home football games to air on The Mighty 1090, and the six away games on ESPN 1700. Regular- and post-season basketball games will air on either The Mighty 1090 or ESPN 1700, with a minimum of 10 games on 1090-AM, a 50,000-watt station. All games will be live streamed on www.Mighty1090.com, as well as through the Mighty 1090 mobile app. Jack Cronin, calling the action for both football and basketball, will be in his 11th year as the “Voice of the Toreros.”

Additionally, USD will be featured in weekly interviews on Mighty 1090 sports talk shows, including Dan Sileo (6-9 a.m.), Darren Smith (12-3:30 p.m.) and Scott Kaplan and former Chargers player Billy Ray Smith (3:30-7 p.m.).  All interviews will be available in the Mighty 1090 Podcast Center as well as available via iTunes.

“We are very excited about our new partnership with the University of San Diego Toreros,” said Mike Glickenhaus, BCA President and Market Manager. “They have a great vision for the future of USD Athletics and we look forward to being part of that. While this partnership will predominantly showcase USD’s football and men’s basketball programs, there will be additional opportunities to highlight and showcase other Torero programs, student-athletes, coaches and administrators.”

“I am very excited about this opportunity and partnership with BCA,” said Bill McGillis, USD executive director of athletics. “We have an outstanding Division I athletics program, and it is important that we share our story with a much wider audience.  This agreement, and our association with the tremendous brand that is The Mighty 1090, and its 50,000 watt signal, will enable us to do that. I appreciate Mike Glickenhaus and his team recognizing the excellence of our program and the value of a strong partnership.”

KOCT-TV Plans Annual Fundraiser

KOCT, an Oceanside-based TV station airing city, county and state government programs, will host its annual fundraiser from 5 p.m. to 9 p.m. on Thursday, Sept. 14, at its studios at 3038 Industry Street. Tickets are $20 per person. The event, theme as “Past, Present and Future,” will include tours, a silent auction and raffle and opportunity to appear in a promotional video. Hors d’oeuvres, beer, wine and soft drinks will be served. A video about the fundraiser can be viewed online.

Founded in 1984 as a non-profit corporation, KOCT provides a voice in the North County for programming about non-profit and community groups. It also serves as workforce development with volunteers and interns who have gone on to work in commercial broadcast, film and online entities. KOCT streams its two channels, including Channel 18 (The Community Channel) and Channel 19 (The Government Channel) in Oceanside on Cox Cable and on AT&T’s U-Verse Channel 99 county-wide. On-demand programs on www.KOCT.org are available in hi-def and can be viewed on smart phones, tablets or computers.

PRSA Awards Tickets Now Available

The Public Relations Society of America’s San Diego-Imperial Counties chapter has begun ticket sales for its 2017 Edward L. Bernays Mark of Excellence Awards program and dinner to be held from 5:30 to 9 p.m. on Thursday, Oct. 12, at The Dana on Mission Bay, 1710 West Mission Bay Drive. The event marks the 25th anniversary of its Bernays awards program. This year’s theme is “Bloom Where You Are Planted.”

Ticket cost is $85 for members ($100 after Sept. 22) and $105 for non-members ($120 after Sept. 22). For information and to RSVP, visit http://prsasdic.org/event/2017-edward-l-bernays-mark-excellence-awards-program/.

The Bernays Awards recognize the expertise and dedication of public relations professionals in San Diego and Imperial counties. Special awards to be presented will include the Deborah Baker PR Professional of the Year and New Professional of the Year Award A silent auction will raise funds for the chapter.

In addition, the local chapter is seeking additional board members who are PRSA members in good standing. This year’s nominating committee includes Jenny Corsey, Melissa Cameron, Elizabeth Pecsi, Joice Truban Curry and Amber Albrecht. For a nomination form, contact Corsey at jlcorsey@att.net.

SAFE Hosting Golf Classic at Riverwalk

The San Diego Advertising Fund for Emergencies, a volunteer, non-profit organization providing confidential financial assistance to local advertising and marketing professionals and their families facing a life crisis emergency, will host the third annual SAFE San Diego Golf Classic, a fundraising golf tournament starting at noon on Friday, Oct. 13, at Riverwalk Golf Club, 1150 Fashion Valley Road.

Cost to play is $175 for individuals or $600 for a foursome. The after-golf party, featuring prizes, giveaways, buffet, silent auction and raffle, begins at 5 p.m. at the golf course’s clubhouse deck. Cost to attend the party is $20 per person. To RSVP, visit www.safesandiego.org. Sponsorships are available by contacting contact Marla Stephens at marla@cmediaconcepts.com, or Rodger Seelert at rodger@mediaaccesspartners.com.

Also at the after-golf party, SAFE will announce the winner of its second annual Mike McCarthy Spirit Award. Nominations for the award can be submitted at www.safesandiego.org/nominate. The award is for someone who works in San Diego’s marketing and advertising industry who has given their time and energy in the spirit of philanthropy, mentoring, industry and civic involvement. McCarthy worked in television sales in San Diego and Los Angeles. He worked at KFMB-TV for nine years and at KNSD-TV for 15 years before being named VP of sales with KNBC Channel 4 in Los Angelesin 2004.  In October 2008, he suffered a heart attack at his Burbank office. He was 50.

Sheila Fox, of the Fox Marketing Network, was the 2016 recipient in the inaugural Mike McCarthy Spirit Award.

SAFE is supported by volunteers in the advertising, communications and marketing industries. Since its founding in May 2000 by the former the San Diego Advertising Club, SAFE has approved more than 90 grants totaling about $500,000. Over the years, SAFE grant recipients have needed assistance with such expenses as utilities, food, gasoline and rent due to a variety of emergency situations ranging from life-threatening disease to accident, injury or employment interruption.


Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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