By Rick Griffin
A $250,000 TV advertising campaign airing on 10 stations in San Diego, Los Angeles and San Francisco is focusing on California deaths committed by immigrants in the U.S. illegally.
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The ads, featuring grieving dad Don Rosenberg asking President Trump to withhold federal funds from “sanctuary cities,” are in response to Governor Brown’s expected approval of legislation making California a sanctuary state.
In one ad, Don Rosenberg is seen with a photo of Gov. Brown. “Imagine if Drew had been his son,” Rosenberg says. The title for the ad campaign is “Imagine.”
On Nov. 16, 2010, Drew Rosenberg was killed in a car accident by Roberto Galo who had entered the country illegally and had been stopped by police in San Francisco just months earlier driving without a license or insurance. Originally from Honduras, Galo had been cited for going the wrong way down a one-way street, but had been released by San Francisco authorities and charges were dropped.
The day Galo killed Drew Rosenberg, he was driving again without a license. He made a left turn at an intersection and collided with Rosenberg, who was in the intersection on his motorcycle. Galo was charged with vehicular manslaughter and later deported in 2013.
Two different 30-second spots are running. In the ads, Don Rosenberg says, “Nobody wants criminal illegal aliens shielded from the law in California. Especially the immigrant communities they terrorize. It is time to make California a sanctuary, for Californians.”
In the ads, Rosenberg also refers to the deaths of Kate Steinle and Jamiel Shaw, who were both shot to death by undocumented immigrants.
Californians for Populations Stabilization said the ad campaign began in late May and will continue at least through the end of June. Joe Guzzardi, national media director for the organization, said the advertising buy exceeds $250,000. Brantley Davis, executive VP with Davis Agency, a Washington, DC, advertising and media buying firm, said the number of TV viewers expected to see the ads will exceed 13 million.
“We have received tens of thousands of likes on Facebook and other social media,” said Guzzardi. “But unfortunately, Twitter has halted CAPS’ ability to promote Don Rosenberg’s tweets about the ads, essentially calling the story of Drew’s murder offensive. It seems like Twitter should spend more time censoring terrorists instead of folks like Don Rosenberg.”
In recent months, Governor Brown, San Francisco Mayor Ed Lee and Los Angeles Mayor Eric Garcetti have advocated more funding for the defense of undocumented aliens facing deportation. According to an Immigration and Customs Enforcement report published in March 20, 19 California cities and counties, including San Francisco, Los Angeles and San Diego are currently considered sanctuaries for undocumented immigrants, though San Diego officials reject this characterization.
Local Writer Honored by Urban Land Institute
San Diego writer Kevin Brass has been selected by the Urban Land Institute for its 2017 Apgar Urban Land award, which recognizes industry articles of practical value published in Urban Land magazine, the organization’s flagship publication.
Brass was selected for three articles published in Urban Land in 2016: “Before it Runs Off,” (May/June issue), which focused on innovative techniques being used to capture and retain rainwater and graywater; “Drawing People In,” (January/February issue), which looked at how to gain community support for higher-density development through an inclusive process to ensure community residents are fully informed; and “Rerouting the Trinity River,” (September/October issue), which describes Fort Worth’s bold plans to redirect the river that runs through the city to increase the amount of land in the city’s downtown, connect people with the waterfront, and improve flood control.
“This was special for me,” said Brass. “I really enjoy covering the issues facing the future cities. I am officially an urban planning geek.” A member of the San Diego Press Club board of directors, Brass is a regular contributor to The New York Times, Financial Times, Wall Street Journal and Ozy. He covered media in San Diego for many years for the Los Angeles Times, San Diego Magazine and KPBS-FM.
San Diego Press Club to Discuss Career Rebooting
The San Diego Press Club will present a panel on “Job-Winning Media Resumes and Career Reboots” starting at 6 p.m., Wednesday, June 21, at its downtown San Diego offices at the Spreckels Building, 121 Broadway, Suite 640. Cost to attend is free for members and $10 per person for non members. The event is open to the public.
Panel members will include: Joe Guerin, KPBS news editor and former San Diego Daily Transcript executive editor; Gayle Lynn Falkenthal, APR, Fellow PRSA, president, Falcon Valley Group, a public relations consultancy; Lindsay Hood, producer, NBC 7 San Diego. Topics will include key words for resumes and the importance of LinkedIn, networking and attitude, plus how to position journalism skills for new roles. For more event information, visit www.sdpressclub.org. The program is part of the Press Club’s “Nuts & Bolts” series.
Direct Marketers Learn to ‘Leverage Content Marketing’
SD Direct will host “How to Leverage Content Marketing for Maximum Results from Minimal Spend,” a program on managing online and offline direct marketing in various industries, from
Topics will include how to boost search engine rankings, reach target audiences without a big ad budget, create touch-points with audiences at each stage of the customer journey, foster consumer relationships and help lead them to educated buying decisions, gain a competitive advantage and generate greater returns on your advertising efforts. Cost to attend is $20 for members, $40 for guests and $12 for students. Lunch is included. To RSVP, visit www.sddma.org/events.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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