MarketInk: Interactive Day 2017 Draws Digital Leaders to San Diego

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Graphic from Interactive Day San Diego 2017.

By Rick Griffin

The 13th annual Interactive Day San Diego will be held from 8 a.m. to 5:30 p.m. on Friday, May 12, in downtown San Diego. The IDSD is presented by SDX, San Diego’s leading professional organization in the advertising field.

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Organizers say IDSD will deliver information about the newest industry trends and best techniques from the top marketing and tech leaders in the field, as well as a great opportunity to mingle with many of the region’s smartest and innovative strategists, story-tellers and social media mavens.

Speakers will include execs from the world’s top brands, including Google, Virgin Galactic, BuzzFeed, Caesars Entertainment, CBS Sports Digital, Chiat\Day, General Mills, GoDaddy, Qualcomm, Intel, Microsoft, MasterChef, Adobe, Crispin Porter, GoPro, Moz, Fender, SapientRazorfish, Tuft & Needle, and Zappos.

Sally Hogshead

New this year will be a variety of venues. An expected crowd of about 500 people will attend IDSD events in different locations through downtown San Diego.

A morning keynote with author Sally Hogshead will begin at 8 a.m. at the Balboa Theatre, 868 Fourth Avenue. Hogshead is author of “Fascinate, Your 7 Triggers to Persuasion and Captivation.” The book explores the most powerful ways to attract attention and influence behavior and how businesses, products, and ideas can become irresistible to consumers.

Then, buses will transport attendees to breakout sessions at Luce Loft, MeadsDurket and the San Diego Central Library.

A lunchtime keynote with Loretta Hildago, founding astronaut, Virgin Galactic, will be held at Quartyard, 1102 Market Street.

After more bus trips after the afternoon breakout sessions, an afternoon keynote is scheduled to begin at 4:35 p.m. at the Balboa Theatre with Steve Wilhite, retired VP of Global Marketing Communications of Apple.

Widgets Magazine

Greg Gibson, event co-chair, said, “This new format will present an opportunity to showcase San Diego’s commitment to creativity. SDX brings the marketing and advertising community together around creativity and innovation, and this conference represents that unique convergence.”

Ryan Berman, event co-chair, said, “Our theme is ‘Wind Up Inspired.’ Our hope is that every attendee will leave the day feeling inspired no matter what field they are part of.”

Four tracks will be offered, including:

  • Social track at MeadsDurket with leaders from General Mills, i.d.e.a., AdCouncil, Matte Black, MasterChef and PR Couture;
  • Strategy Track at the Central Library Auditorium with creative thinkers from Microsoft, GoDaddy, Zappos, CBS Sports Digital, Fender and Moz;
  • Story Track at Luce Loft with pros from BuzzFeed, Adobe, SapientRazorfish, Crsipin+Porter, R/GA and Tuft & Needle;
  • -Technology Track at Central Library, Shiley Special Events Suite, with innovators from Chiat\Day, Intel, Google, Caesars Entertainment, Classy.org, Qualcomm, Mirum, Mindgruve and Red Door Interactive.

The conference will close with a happy hour from 6 p.m. to 8 p.m. at Vin de Syrah, 901 Fifth Avenue.

On Thursday, May 11, an opening night mixer will be held from 6 to 9 p.m. at the Oxford Social Club at the Pendry Hotel, 435 Fifth Avenue. Admission to the opening night mixer is included with the conference ticket.

Admission prices are $349 for Ad 2 members, students and non-profits, $399 for members of SDX and the American Advertising Federation, and $499 for non-members.

For more details, visit www.interactiveday.com or call SDX at (619) 255-2281. SDX is San Diego’s premier media, marketing and technology organization for brands, agencies, publishers and startups.

KCBQ 1170-AM Announces New Morning Lineup

KCBQ 1170-AM The Answer, operated by Salem Media Group, has announced it will replace weekday local morning host Mark Larson with two nationally syndicated talk shows, effective May 15.

Hugh Hewitt

Dale Hendry, KCBQ VP and GM, said the station will expand the Hugh Hewitt morning show by an additional hour, airing it from 3 a.m. to 7 a.m., followed by Mike Gallagher live from 7 a.m. to 9 a.m.

Hendry said the new lineup will provide a one-two punch in morning drive, using two of Salem’s top rated hosts. “We know San Diego and our very loyal audience will be very pleased with the new and improved morning lineup on The Answer,” he said.

“This new lineup will be well received in San Diego and will allow us to properly use the Salem assets at our disposal in the most efficient way,” said Phil Boyce, Salem senior vice president. “These two hosts are at the top of their game and we’re delighted to give them more time in such an important market.”

After the past eight years as weekday morning host on KCBQ 1170-AM, Larson is leaving May 12 for KFMB 760-AM, owned by Midwest Television, Inc. Larson starts June 5 at 760-AM.

Entercom Radio Hires Padres Ex-President Mike Dee

Entercom Communications, which operates three radio stations in San Diego, has hired Mike Dee, former San Diego Padres president and CEO, as president of Entercom Sports, a new position for the Philadelphia-based radio broadcasting company.

Dee, who was let go by the team in October 2016, was the Padres’ president when the MLB club announced a year ago this month it would switch bases for its 162 regular season, game-day radio broadcasts in 2017, leaving an all-sports AM station, XPRS-AM “The Mighty 1090,” for an Entercom station, KBZT-FM 94.9-FM, an alternative-rock FM frequency.

Mike Dee

The company said Dee, who will be based in Philadelphia and report to David Field, Entercom president and CEO, will lead Entercom’s sports business enterprise with a focus on revenue development from national sales and marketing programs, new platform opportunities, key partnerships, expanded sports distribution, direct-to-consumer offerings and other entrepreneurial initiatives at the national level. Dee also will be responsible for elevating Entercom’s position as a leading sports media partner in support of the company’s expansive suite of local sports radio stations and personalities and sports play-by-play relationships, the company said.

“I am thrilled to join Entercom during this exciting time in the company’s history,” said Dee. “I look forward to building on Entercom’s terrific footprint of outstanding sports properties to deliver the maximum ROI for the company and our stakeholders.”

Prior to his time with the Padres (2013-2016), Dee served as the CEO for the Boston Red Sox. Dee also served as the president and CEO of the Miami Dolphins and Sun Life Stadium.

Entercom is the fourth largest U.S. radio broadcasting company with a portfolio of 125 stations in 27 U.S. markets. In addition to the Padres, Entercom also has radio rights deals with the Boston Red Sox, Kansas City Royals and Oakland Athletics.

In addition to FM 94/9, Entercom operates two other stations in San Diego, including KSON 97.3-FM and 92.1-FM and KXSN-FM Sunny 98.1-FM.

In related news, Entercom is currently seeking regulatory approvals to acquire CBS Radio in a $4 billion deal. Radio trade publications report the deal would require Entercom and CBS to unload 15 radio stations around the country to comply with station-ownership regulations.

News Media Groups Meet for Mixer

The San Diego Press Club is organizing an evening mixer with six other news media professional organizations. The mixer will be held from 6 p.m. to 8:30 p.m., Thursday, May 11, at the Casa Sol y Mar restaurant, in Del Mar Highlands Town Center, 12865 El Camino Real. Admission is free.

In addition to Press Club members, participating media groups include Asian American Journalists Association, National Association of Hispanic Journal, Pacific Southwest Chapter of the National Academy of Television Arts and Sciences, Society of Professional Journalists, San Diego Association of Black Journalists and the Online News Association.

Happy hour pricing for drinks will be available and complementary Mexican inspired appetizers will be served. The restaurant is part of a chain of Mexican restaurants operated by Diane Powers. To RSVP, send an e-mail to sdpressclub@cox.net.


Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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