By Rick Griffin

The i.d.e.a. Brand won Best of Show for its “What’s Your Point?” video for Pentel in this year’s ADDY awards, the San Diego advertising community’s top recognition event.

SDX presented 114 ADDY trophies to 27 companies in 41 advertising, digital and graphic design categories, culled from 264 professional entries, at its 2017 San Diego American Advertising Awards Gala. The awards program was held Friday at the Lafayette Hotel, San Diego.

Christian Capuchino, a student at San Diego Portfolio Studio, won Best of Show in the student category for his project for Otterbox. A special judges award was presented to MJD Interactive for “Ghostly Experiences for Disney,” an app developed for Disney, the client.

First-place Gold award winners included: i.d.e.a. (5 Gold, 8 Silver, 1 Bronze); MJD Interactive (5 Gold, 2 Bronze); Eat Drink Sleep and Pacific (both received 2 Gold, 4 Silver, 2 Bronze); Traina Design (2 Gold, 3 Silver, 5 Bronze); Amobee (1 Gold, 1 Bronze)

Additional Bronze and Silver award winners included Advanced Marketing Strategies, Badami & Associates, BL Design Co., Blufish, Blvr, CG Creative, Club Sullivan, Elevated.com, Greenhaus, Gumview Creative, Internet Marketing Inc., Made By Grizzly, Mauricio Favery, MeringCarson, Mindgruve, Movetic, Paradeigm, Pure Cinema, Raindrop Marketing, Rescue The Behavior Change Agency and San Diego Zoo Global.

For a complete list of winners, visit www.SanDiegoX.org.

This year’s ADDYs competition drew 264 professional entries and 30 student entries, said Laurie Ganz, SDX associate executive director. This year’s judges were: Bryan Cook, Team One Advertising, Los Angeles; Courtney Smith Kramer, Purematter, San Jose; Sean Stell, MullenLowe, Los Angeles.

Following the local awards program, SDX will pay entry fees for Gold winners competing at the district level, which comprises Southern California and Southern Nevada. Then, district winners can advance to the national American Advertising Awards, presented by the American Advertising Federation. The federation is a national advertising trade organization with members comprising more than 150 local advertising clubs, including SDX. The national ADDY awards program is known as the world’s largest and arguably the toughest advertising competition with more than 40,000 entries annually.

Opening day 2016 pitch at Petco Park. Image from Padres video

End of Era as Padres Baseball Moves from AM to FM

A new era has begun for the San Diego Padres game radio broadcasts. For the first time in Padres baseball history, fans will listen to all 162 regular season games, along with select spring training games, on an FM station instead of an AM station.

Starting this season, the Padres’ radio flagship station has switched from XPRS-AM “The Mighty 1090,” an all-sports station operated by Broadcast Company of the Americas, to KBZT-FM 94.9, an alternative-rock station operated by Entercom Communications. XPRS-AM had been the rightsholder since Petco Park opened in 2004.

In addition, some Catcus League spring training game will air on Entercom’s KSON-FM 97.3 HD2,.

Entercom has a five-year contract for Padres’ broadcast rights that runs through 2021, according to Bob Bolinger, Entercom San Diego market manager. “Baseball is a great fit for our millennial audience on FM 94/9,” Bolinger said.

Rich Herrera

Rich Herrera, senior executive producer for Padres programming, said the Padres are the 12th MLB team to air games on an FM frequency. Herrera, who will host a pre-game and post-game show, said he is planning more in-game interviews and player features, along with social media tie-ins.

Radio play-by-play announcers Ted Leitner and Jesse Agler are returning this season. New to the Padres broadcast lineup will be Tony Gwynn Jr., who will work as an analyst for Fox Sports San Diego’s pregame and postgame shows on television and as an analyst during select radio broadcasts.

Last season, Gwynn was part of the Los Angeles Dodgers “DodgerTalk” post-game show heard on KLAC AM-570 LA Sports. Gwynn played eight seasons for the Brewers (2006-08), Padres (2009-10), Dodgers (2011-12) and Phillies (2014). His late father, “Mr. Padre” Tony Gwynn, played for the Padres his entire 20-season career and was inducted into the Major League Baseball Hall of Fame in 2007.

In addition to FM 94/9, Entercom operates two other stations in San Diego, including KSON 97.3-FM and 92.1-FM and KXSN-FM Sunny 98.1-FM.

iHeartMedia Promotes Rob Scorpio

Rob Scorpio has been named senior VP of programming for iHeartMedia’s seven stations in San Diego and six stations in the Riverside-San Bernardino market. Scorpio succeeds John Peake, who is now working in a senior programming role with Los Angeles iHeart stations KOST-FM and KBIG-FM.

Rob Scorpio

The company said Scorpio, who has 15 years of radio industry experience, will work closely with the programming, digital and promotion teams to develop and execute strategies that increase audience and ratings. He was previously senior VP of programming for iHeartMedia’s Riverside-San Bernardino region with its six stations airing a variety of formats, including contemporary hit, rock, Spanish, news-talk and sports.

“Rob has successfully lead iHeartMedia’s Riverside stations for the last four years, and I’m thrilled that the entire San Diego market will now benefit from his tremendous programming experience and management insights,” said Melissa Forrest, region president, iHeartMedia San Diego and Riverside.

iHeartMedia’s San Diego stations include KGB-FM, KHTS-FM, KIOZ-FM, KLSD-AM, KMYI-FM, KOGO-AM and KSSX-FM. Its stations in Riverside-San Bernardino include KFNY-AM, KGGI-FM, KKDD-FM, KMYT-FM, KTDD-AM and KTMQ-FM.

Wyoming Motel is New Client for J Public Relations

The San Diego office of J Public Relations said it recently added Mountain Modern Motel in Jackson Hole, WY., to its client roster.

The PR firm, with offices in California and New York, will assist the 135-room property with its grand opening scheduled for May.

Mountain Modern, located steps away from the Jackson Hole Town Square, is positioned as a base camp for year-round mountain adventure exploring all the bucket list activities that Jackson has to offer, the company said. Interior room features include a gear wall for hiking boots, skies and snowboards, along with a chalkboard and wall coverings in red buffalo plaid. Some rooms have bunk beds. Jackson Hole is near three ski resorts, the Grand Teton National Park and Yellowstone National Park.

Specializing in travel and hospitality clients, J Public Relations was founded in 2005.


Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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