By Rick Griffin
XPRS-AM The Mighty 1090 will host its seventh annual “Clean Your Drawers” event from 6 a.m. to 6 p.m., Thursday and Friday, Dec. 15 and 16, at On The Border Mexican Grill & Cantina, 1770 Camino de la Reina in San Diego. Donations of new or gently used clothing will be made to Goodwill Industries to support its community-based programs, including job training and employment placement services.
“What began as a sock drive by Scott Kaplan and Billy Ray Smith has grown into an annual community event presented by The Mighty 1090 to help San Diego’s homeless during the holidays,” said Mike Shepard, programming-operations manager for Broadcast Company of the Americas. “It’s an accomplishment that we’re proud of. The response from San Diegans has been overwhelming.”
In addition to clothing donations, the two-day event will include a free e-waste recycling collection. Listeners can dispose of electronic waste, including TVs, PC systems, laptops, printers, toner cartridges, hard drives, monitors, keyboards, mice, PDAs, networking equipment, mother board systems, landline and cellular phones, power supplies, copies, scanners, fax machines, stereos, home entertainment systems and VCR, VCD and DVD players. Proceeds from the unwanted electronics will benefit the nonprofit Computers 2 SD Kids.
In 2015, the station said about 7,000 pounds of clothing was collected, including socks, underwear and jackets, along with about 1,500 pounds of electronics equipment. Broadcast Company of the Americas operates three radio stations in San Diego, including The Mighty 1090, XPRS-FM 105.7 MAX-FM and XEPE-AM ESPN 1700. BCA also holds the radio broadcast rights for the San Diego State University Aztecs football and basketball and San Diego Gulls hockey.
WordPop PR Celebrates 5-Year Anniversary
WordPop PR, a San Diego public relations agency, has begun its sixth year in business, announced April Harter Enriquez, founder and lead publicist. Since its founding in November 2011, the agency’s clients have included female-led startups, homebuilders, healthcare providers and professional-service organizations. Clients have been based in San Diego, Los Angeles, Ventura and Santa Barbara counties. In addition to media relations, services include e-mail marketing and Facebook advertising.
Enriquez graduated in 2009 from University of California San Diego with a degree in communication. She worked with PR veteran Jan Percival for four years and at an advertising agency based in Thousand Oaks. before opening her own shop. She served as the 2016 president of the 400-member San Diego Press Club. Enriquez said one of her favorite publicity projects has been the 2016 Hera Venture Summit for Hera Labs, a non-profit business accelerator that helps female entrepreneurs.
Local AMA Chapter Announces 2017 Board
San Diego’s American Marketing Association chapter has announced its 2017 board of directors. The 17-person board is the largest in the 300-member chapter’s 50 year history. David Palmer, an Integrated Marketing Consultant, will serve as president, and Christine Wiley of the National Multiple Sclerosis Society’s Pacific South Coast Chapter, will serve as president-elect. Maileen Flores of Bolder Business Advisors will serve as treasurer and Liz Jankowski of Seismic Software as secretary.
“We are excited for another award-winning year of creating exceptional, innovative opportunities for San Diego business marketers to learn, connect and excel,” said Palmer. “This leadership team brings together decades of experience in marketing across a variety of diverse industries. Many members of the board have returned for a second year continuing their commitment to advance the nonprofit’s mission.”
Other board members include: Carina Affinito, Qualcomm, VP of collegiate relations; Tysa Fennern, Rio SEO, VP of special interest groups; Mandy Fisher, Oracle, VP of careers; Rachel Harrison-Brown, Lynup, VP of recognition; Brandon Hull, Aimia, VP of strategic alliances; Anetra Henry-Hunting, The Hunting Group, VP of sponsorship; Dori Lin, Thermo Fisher Scientific, VP of analytics; Mike Matamala, Holdrite, VP of earned and social media; Jennifer Mottershead, Vitro, VP of event experience; Jacques Pavlenyi, IBM, VP of event programming; Scott Robinson, FreshForm, VP of corporate engagement; Kyle Sandsmark, Guild Mortgage Company, VP of integrated communications; Bill Winn, Inseev Interactive, VP of content. Barbara Haines is the chapter’s executive administrator. For more information about the AMA, visit www.sdama.org.
Remedy Communications Launches Hearshot’s First Product
Remedy Communications, a PR firm based in Pacific Beach, has been selected to assist with the launch of Domio, a wireless audio product for consumers who would wear a helmet while engaging in outdoor action sports. Using micro-vibration technology, Domio allows sound to be transmitted directly to the helmet and eliminates the need for earbuds, chip inserts and over-the-ear pads. Domio is the first product for technology startup Hearshot, based in Ontario, Canada.
Founded in 2011 by Bill Byrne and Todd Backus, Remedy specializes in lifestyle, outdoor and action sports, B2B and technology branding. The firm has assisted previous clients with a variety of consumer technology products, including web-connected refrigerators.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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