By Rick Griffin
XPRS 1090-AM — The Mighty 1090 — operated by San Diego-based Broadcast Company of the Americas will host a live fundraiser Monday for the families of two San Diego Police officers who were killed and injured in the line of duty in July.
Afternoon drive hosts Scott Kaplan and Billy Ray Smith will broadcast from police headquarters at 1401 Broadway. The program from 2 p.m. to 7 p.m. will raise money for the families of Jonathan De Guzman and Wade Irwin.
The Habit Burger Grill‘s food truck will be on site offering a Charburger, fries and drink for $5. All money from food sales will be given to the two families, the station said.
The two officers, both members of the gang suppression team, were involved in a shootout in Southcrest on July 28 that killed De Guzman and left Irwin with a bullet wound to the neck. After 25 days in a hospital and multiple surgeries, Irwin, 32, was released from the hospital last week.
“We take our responsibility to give back to the San Diego community very seriously,” said Mike Glickenhaus, president and market manager of Broadcast Company of the Americas. “We feel very strongly that giving our listeners the chance to step up and support our fallen and wounded police officers is an important role that we can play.”
The company also operates XPRS-AM, XPRS-FM 105.7 MAX-FM and XEPE-AM ESPN 1700, and holds radio broadcast rights for the San Diego Padres, San Diego State Aztecs football and basketball and San Diego Gulls hockey.
Direct Marketers Announce Board of Directors
SD Direct, formerly the San Diego Direct Marketing Association, has announced its 2016-2017 board of directors. Vanessa Allen, Terra Education, will serve as president, along with Lori Enfield, Q2 Insights, as secretary and Gerry Shukert, Garden Fresh Restaurant Corp., as treasurer and finance chair.
Other board members include: Janine Drake, Vistage Worldwide, as VP membership; Cindy Turrietta, Cindy T. Consulting, as VP of programming; Kelly Kelleher, Reverse Vision, as email marketing chair; Danielle Itani, Vistage Worldwide, as marketing communications chair; Kathy Bricaud, consultant, as PR chair; Troy Tippin, RR Donnelley, as seminar chair; Laurie Pani, Chrono Track Systems, as social media chair; Mary Mogk, Pet Partner, as sponsorship chair; Jennifer McArtor, McArtor Designs, as visual communications chair; Tracy Paul, Green Owl Consulting, as webmaster.
For nearly 40 years, SD Direct has been a driving force in fostering and elevating the development of marketing professionals. For more information, visit www.sddirect.org.
J. Walcher Communications Adds 2 Nonprofits as Clients
J. Walcher said it plans to increase public awareness of the wide variety of offerings of Anza-Borrego Desert State Park for the foundation’s 50th anniversary during the 2016-17 season. Media relations efforts will generate increased funds for the nonprofit and build membership. Anza-Borrego is the largest state park in California.
In addition, J. Walcher said its efforts will enhance top-of-mind awareness for Jewish Family Services and its numerous services to current and prospective donors, as well as individuals and families in San Diego looking for opportunities to better their lives.
Founded in 2001, J. Walcher represents a range of local, regional and national clients in industries including consumer products, hospitality, real estate development, associations, professional services, nonprofits and more.
Nuffer, Smith, Tucker Announces New Worldcom Partners
They include Curve Communications, Vancouver, BC; European Service Network, Brussels, Belgium; SPAG, Haryana, India; and Zagar Communications, Yangon, Myanmar. Founded in 1988, Worldcom’s membership now includes PR firms with 2,000 employees in 138 offices in 110 cities on six continents.
“We look forward to using the increased global reach provided by these new partners and the perspective their membership will bring to Worldcom on behalf of our clients,” said Bill Trumpfheller, president of Nuffer, Smith, Tucker.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.