In the Super Bowl of local radio commercials, roofers, carpet-sellers and solar-installers top the charts.
The San Diego Radio Broadcasters Association, a trade group of 29 radio stations that promotes using radio for advertising, has announced winners of its 2015 EAR (Effective Advertising on Radio) Awards.
They include (with name of the radio commercial’s creative producer appears in parenthesis):
- Excalibur Roofing (KCBQ AM-1170)
- Global Laser Vision (KMYI FM-94.1)
- Palomar Solar (KOGO AM-600)
- Sid’s Carpet Barn (Suncoast Marketing)
- Timeshare Exit Team (KOGO AM-600)
Two Spanish-language winners were Sevilla Night Club (Uniradio Corp.) and Honda Dealers of San Diego (MeadsDurket).
Entries for the 18th annual awards were evaluated for measurable results and creative, writing and production values, said Sharon Massey, association executive director.
“Each of these award recipients was able to create not only an intimate one-on-one relationship between the advertiser and listener, but also coordinate their campaign with digital platforms, such as websites, Twitter and mobile devices, to reach potential customers,” Massey said.
The association aims to promote the use of radio as a primary advertising medium, working to create cooperation, professionalism and integrity within the entire radio market, and to support civic and charitable causes that benefit the San Diego community.