Lee “Q” O’Denat, founder of the influential culture and entertainment website WorldStarHipHop.com, died suddenly of heart failure at age 43 at a Clairemont massage parlor, authorities reported Tuesday.

O’Denat, a Del Mar resident, was stricken at the business in the 4100 block of Clairemont Mesa Boulevard early Monday evening, according to the Medical Examiner’s Office. Medics tried in vain to revive him before pronouncing him dead shortly after 5:30 p.m., the county agency reported.

An autopsy determined that O’Denat died of atherosclerotic cardiovascular disease, with obesity as a contributing condition.

O’Denat started his website, which posts and premieres hip-hop videos and mixtapes along with other viral content, in 2005, according to Billboard.

WorldStar issued a statement confirming O’Denat’s death and praising him as “a brilliant businessman who championed urban culture, ultimately creating the largest hip-hop website in the world.”

“But more than that, he was a devoted father and one of the nicest, most generous persons to ever grace this planet,” the message stated.

–City News Service